By Stephen Pierce
In 2017 and 2018 we have been blessed with a boat load of
heat including the Air Max 97s, Air Jordan 1 “Shadow”, different colorways in
the Yeezy 350, Air Jordan 3 “Black Cement”, the introduction of the Air Max
270s, and the entire Nike “OFF-WHITE” collaboration. The sneaker game has seen
a resurgence in street culture as well as the fashion industry. But the brand
that has taken the crown this year is easily Nike and it’s not even close.
Astrid Andersen's
Fall 2018 Runway Show
The re-introduction of the
Air Max 97 and 98 has been the turning point for Nike this year. Not only did
it fit the vintage and dad shoe craze that is popular right now but they are extremely
comfortable, and there is nothing better than being comfortable and fashion
forward. And if you didn’t know before this
f.johnny.free/ via Instagram
year the Air Max 97 was allegedly inspired by the bullet
trains in Japan, but in actuality it was inspired by metallic finishes on mountain
bikes. There is no real reason for me saying this, it is just a random fact I
wanted to include. But none the less the sneaker is fire and the impact it is
having on the culture right now is intriguing and in my opinion showing appreciation
to sneakers that have changed the game.
Nike was able to capitalize on the hype of the Air Max 97
and 98 and introduced the Air Max 270 which is the first Air Max that is constructed
to be strictly a lifestyle shoe. Some of the colorways that have come out have
just been meh but there is a lot of potential with the sneaker.
And finally the Vapor Max and “OFF-WHITE” collaboration was
the cherry on top. Nike showed how versatile an Air Max sneaker’s can truly be and
why they have had the crown this year. I hope more fire releases this year and
beyond from the Air Max line and I hope that everybody appreciates the recent
releases because eventually they are going back in the vault and it’s going to
be a while before we see them again.
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